Blue Apron evaluation

I chose Blue Apron because it's a service that I've always wanted to try, but never did enough research to go through with the service. Most people are saying how fresh and delicious the food is. people are also complementing on how Blue apron sourced directly from farms and don't use GMO's. Blue Aprons' value proposition is to provide fresh and delicious food without waste by providing perfect portion sizes. On Instagram, they made a post showing different options they have for different diets many of the comments were about how the food is great and tasty and people like how many options they have. one of the issues I have with there social media team is they are hit or miss when responding to questions. one person on this post was asking if they had gluten-free options. It would be easy to just tell them yes and maybe provide a link to the gluten-free menu options page. other than that Blue apron Instagram has many people saying their food is delicious and that's what they cooked last week and turned out well. I think the most difficult thing for marking this company is finding your clientele many Blue Apron ads are on podcasts and Youtube sponsors the don't know their niche market so they are going with broad exposer. Overall I believe Blue Apron is doing well with a little more from their social media team in answering questions I think they could grab plenty of new customers.

Marketing news week 2

Esports or electronic sports or pro gaming is one of the biggest emerging markets in the last few years. League of Legends a popular online game managed to get 100 million unique online viewers in 2019's championship. That surpassed the 98 million that watched the super bowl last year. This article talks about the brands and companies that need to become more active advertisers in the gaming community. This article caught my eye because I was one of the 100 million watching the Leauge of Legends championship last year and noticed the lack of adds playing before and after the games. The main point I would take away from this article is that the market is growing and big companies have yet to take the steps to sponsor or push their brand onto pro gamers. The number of Esports athletes that could be partnered for sponsorship has nearly tripled in the last 5 years. that's 100 million new customers to advertise to. Its a shame too because if Nike or Adidas partnered with an Esports team to release branded merchandise I believe they would make a ton of profit in this emerging market. Recently Puma has been working with the professional League of legend team Cloud to create an Esports apparel line. so some companies have taken steps towards harnessing this emerging market. The types of companies that the article says should be looking into this market are wellness, automotive and financial services. Brad Sive The Chief revenue officer for Team SoloMid a competitive league of Legends team said this. "This is a young audience, but they'll be the ones with the checking accounts, with higher incomes. I think many companies are missing out on a huge opportunity. I don't know a single person who doesn't to some level play video games and i think this may be the next Super Bowl ad spot that people will fight for in the future.

https://www.marketingdive.com/news/esports-outlook-2020-what-brands-need-to-become-winning-players/569872/

About me

Hello, My name is Erick Lee I'm 23. I'm currently working and going to school trying to finish my degree in human resources. I've also been looking for an internship this summer. I'm hoping I can use what I learn in this class and apply it to human resources in some way. I applied for this class to help with self-marketing and learn about different marketing strategies in business now. I think that I'm most interested in the data that we get from doing the data project. something that I'm very passionate about is food. I love learning new recipes and cooking for people. I also love trying new dishes and exploring different food from different cultures.