Blue Apron evaluation

I chose Blue Apron because it's a service that I've always wanted to try, but never did enough research to go through with the service. Most people are saying how fresh and delicious the food is. people are also complementing on how Blue apron sourced directly from farms and don't use GMO's. Blue Aprons' value proposition is to provide fresh and delicious food without waste by providing perfect portion sizes. On Instagram, they made a post showing different options they have for different diets many of the comments were about how the food is great and tasty and people like how many options they have. one of the issues I have with there social media team is they are hit or miss when responding to questions. one person on this post was asking if they had gluten-free options. It would be easy to just tell them yes and maybe provide a link to the gluten-free menu options page. other than that Blue apron Instagram has many people saying their food is delicious and that's what they cooked last week and turned out well. I think the most difficult thing for marking this company is finding your clientele many Blue Apron ads are on podcasts and Youtube sponsors the don't know their niche market so they are going with broad exposer. Overall I believe Blue Apron is doing well with a little more from their social media team in answering questions I think they could grab plenty of new customers.